Showing posts with label vision; communication. Show all posts
Showing posts with label vision; communication. Show all posts

Monday, 4 January 2010

The importance of purpose

This is an extract from an entry over at Kevin Eikenberry’s blog:

“It seems like Kevin talks about “why” a lot; he talks about the importance of purpose – both looking backwards and forward.”

This struck a chord with me. It seems that in some settings – work, church – people can get a bit nervous or, even, defensive when I talk about vision. Maybe there’s too much association with snappy (or not-so-snappy) slogans.

But the key to planning, and therefore reviewing, any organization or task must relate to its purpose. So maybe I need to focus more on telling the story of ‘why’, or asking the questions that help us all understand ‘why’; rather than trying to convince people of the need for a coherent vision.

Certainly at work, as I continue to adapt to a new role in what we hope will be a new culture, I need to focus on “the importance of purpose”; to deal with “why” more than “how”; to do the thinking and the communicating rather than (micro)managing tasks.

Like all changes, this won’t be easy. But it should make a significant difference, and it will help me to look at things positively, instead of moaning about other people ‘not getting it’.

It’s not exactly a New Year’s Resolution, but I’m happy to be held accountable for my performance as the year progresses.

The importance of purpose

This is an extract from an entry over at Kevin Eikenberry’s blog:

“It seems like Kevin talks about “why” a lot; he talks about the importance of purpose – both looking backwards and forward.”

This struck a chord with me. It seems that in some settings – work, church – people can get a bit nervous or, even, defensive when I talk about vision. Maybe there’s too much association with snappy (or not-so-snappy) slogans.

But the key to planning, and therefore reviewing, any organization or task must relate to its purpose. So maybe I need to focus more on telling the story of ‘why’, or asking the questions that help us all understand ‘why’; rather than trying to convince people of the need for a coherent vision.

Certainly at work, as I continue to adapt to a new role in what we hope will be a new culture, I need to focus on “the importance of purpose”; to deal with “why” more than “how”; to do the thinking and the communicating rather than (micro)managing tasks.

Like all changes, this won’t be easy. But it should make a significant difference, and it will help me to look at things positively, instead of moaning about other people ‘not getting it’.

It’s not exactly a New Year’s Resolution, but I’m happy to be held accountable for my performance as the year progresses.